WHAT IS COVERED BY THIS POLICY
Your personally identifiable information is collected, used, processed, and shared by Viral Chronicals and referred to as “we,” “us,” or “our”) and its connected organizations in accordance with this “Privacy Policy.” Your options for any applicable rights to access, delete, or update your personal information are also outlined in this privacy statement. In this Privacy Policy, we refer to personally identifiable information as “information” or “personal data,” which refers to any information that can be used to identify an individual. www.viralchronicals.com, and any other website to which we link this Privacy Policy (the “Site”).
This Privacy Policy also covers data we gather from our partner programs, marketing and engagement programs and services, content we post on third-party platforms, branded social media pages, newsletter requests, and participation in our contests, sweepstakes, and promotions.
The data we gather on workers, contractors, and job seekers is not covered by this privacy statement. Additionally, this Privacy Policy does not apply to information gathered by third parties, such as affiliate marketers or affiliate marketing websites that we may link to, third-party platforms or content providers, third-party websites that we may link to or promote, ad networks, or third parties that place advertisements on our site. Social media sites or profiles, third-party service providers, widget suppliers, or additional third-party apps or services. Additionally, this privacy statement does not apply to any information that cannot be used to identify an individual, such as anonymous or aggregated data.
This Privacy Policy may be updated from time to time, and you will be notified as detailed in the Notice of Changes section below.
Children under the age of thirteen are not the target audience for our website, and we do not intentionally gather information from them. You are not permitted to use this site or give us any information if you are younger than thirteen.
Parents or guardians can get in touch with us by sending an email to info@viralchronicals.com if a kid under the age of 13 has given us their information without their permission. The data will be deleted, and the child will no longer be enrolled in any relevant services.
The European Privacy Rights section explains the additional rights that you may have under European privacy laws if you are a citizen of Switzerland, the United Kingdom, or a nation in the European Economic Area. In the section on U.S. Data Privacy Rights, we go over additional rights that you could have if you live in California, Nevada, or Virginia.
Types of Information Collected and Usage
- Identifiers: This includes stuff like IP addresses, clickstream data, mobile ad IDs, customer numbers, or unique user aliases. It also covers “probabilistic identifiers” and “user agents” that pinpoint individuals via device traits like hardware or browser type, as well as “unique identifiers” that track a person or device over time across platforms. They grab this automatically when you browse the site, click links, engage with content, interact with ads, or open emails using tools like cookies and pixels. The goal? To recognize you, analyze site usage, enhance your experience, remember preferences, gauge content or ad performance, customize marketing, spot trends, support ad partners, run contests, ensure security, and improve the site 1.
- Technical Data: Think connection type, device settings, operating system, browser details, IP address, referring/exit URLs, device IDs, crash reports, ISP info, viewed pages, time spent, and general location data (not super precise). This is scooped up automatically via tracking tech when you visit, click, or engage with the site or ads. It’s used to identify you, study usage patterns, refine user experience, save settings, assess campaigns, personalize content, analyze trends, aid ad partners, manage promotions, secure operations, and boost site functionality 1.
- Demographic Insights: This is broader, aggregated info like age range, gender, behaviors, interests, or browsing/purchase history, often merged with identifiers and technical data. They get this from third parties like ad networks or automatically during site interactions. It helps categorize you into groups, understand usage, improve experiences, evaluate content or ad impact, tailor marketing, track trends, assist ad partners, and enhance site operations 1.
- Personal Info You Share: This covers your name, email, phone, address, contest entries, survey responses, or any direct input. They collect it when you sign up for newsletters, enter promotions, download content, reply to surveys, or share stuff. It’s often paired with tracking data and used to send newsletters, communicate, manage contests, deliver relevant content or offers, and fulfill the specific reason you shared it .
- Third-Party Ad Interactions: When ads from others appear on the site, data like clickstream, IDs, technical details, and privacy consents are collected by both the site and the ad provider using tracking tools. This info is shared with the advertiser or ad network, who might link it to prior web activity. It’s used to identify you, analyze usage, enhance experience, offer tailored content or deals, support ad partners, and improve services .
- Social Media Engagement: This includes identifiers, technical data, name, email, and social media actions (likes, shares). They gather this when you use social icons on the site, interact with ads on social platforms, or engage with their pages, pulling data directly or via the platform. It’s used to enable sharing, track engagement, understand interactions, communicate, analyze trends, and refine the site .
- Third-Party Content Platforms: Similar to social media, this involves identifiers, technical data, name, email, and activities when you view or share content via third-party apps. The platform shares this via tracking tech, and it’s used to assess content, customize ads, offer relevant material, analyze usage, ensure security, and improve services.
- Customer Details: For those buying ad placements, this means username, full name, password, company info, business contact details, limited payment data (like transaction ID), account activity, and support communications. Collected directly or via third-party tools when creating an account, it’s used to provide services, handle contracts, support the site, meet legal needs, drive internal business, fuel marketing, and align with your purpose for sharing.
- Widget Interactions (Ad Blockers, Push Notifications): This includes name, email, browser ID, push notification ID, and technical data. Third-party widgets on the site share info when you engage, and it’s used to enable widget features, remember preferences, and support the intended functionality 1.
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Advertising & Affiliate Connections
We feature content, promotions, or ads on our Site and other digital spaces that we think might catch your eye. Using insights (check out “Identifiers” from earlier) and demographic info, we group users with similar traits into segments. From there, we roll out content or ads that could appeal to folks in those groups, including you, based on our deductions. These ads are crafted using data we gather ourselves or obtain from third-party collaborators (think ad networks, servers, or affiliate marketing programs—we call them “Advertising Partners”). If we slot you into a specific segment, you might see tailored offers, deals, or content aimed at that group, and we may help our Advertising Partners fine-tune their ads to reach you and others like you through what’s known as “Cross-Contextual Behavioral Advertising.” Together with third-party businesses and service providers, we use this data for the reasons outlined earlier, mainly to pinpoint who you are, deliver relevant ads or content, evaluate how ads and content perform, spot usage patterns, and target promotions or deals to you both on our Site and across the web.
Our Advertising Partners and we rely on Automatic Tracking Technology to gather data and recognize you. We also get info from third parties when you click on an ad or promo on our Site, follow an affiliate link in our content, or buy something via one of those links. Just a heads-up, if you make a purchase through an affiliate, we don’t get your credit card details or specifics on what you bought. Also, we’re not accountable for how our Advertising Partners handle privacy, so do check out their policies to see how they manage your info. Knowledge is power, right?
Information Gathered Automatically
When you swing by our Site, depending on your cookie settings, a cookie or local storage file gets sent to your device to uniquely tag your browser. These “Cookies” and local storage bits are tiny files with character strings that land in your browser and get saved on your device when you visit a site. They help distinguish your browser and track ad-related details, like what ads pop up and on which pages. Our Advertising Partners drop cookies on our Site too, blending data from here with other info they’ve picked up across their web network, all under their own privacy rules. If you click links in our content, affiliate marketing partners use cookies to scoop up data about you and merge it with info collected elsewhere.
Here’s the breakdown of cookies we use on the Site and why:
- Analytics & Performance Cookies: These help us track Site traffic and user behavior—like visitor numbers, referring sites, pages viewed, visit times, repeat visits, and more. We use this to streamline Site operations, collect broad demographic stats, and gauge activity levels. Google Analytics pitches in here with its own cookies (third-party ones, to be exact) to supply us with demographic insights.
- Functional/Strictly Necessary Cookies: These are must-haves for the Site to work and for you to access its features smoothly.
- Social Media Cookies: These kick in when you share stuff via social media buttons or “like” options on our Site, or interact with our content on social platforms. Those platforms log your actions.
- Targeted & Advertising Cookies: These aim to personalize your experience and remember you on return visits. They track your browsing across sites to show ads likely to grab your interest, grouping you with users of similar tastes. Third-party advertisers use these cookies to display relevant ads on our Site, and they also store location data (like latitude and longitude) to offer locale-specific content.
Flash Cookies
These are data files dropped on your device through the Adobe Flash plug-in, either built-in or downloaded. They support Flash features and save your preferences. Want to tweak Flash privacy settings? Check Adobe’s resources for details. Note that changing these might mess with some Site features.
Pixel Tags
We use tiny graphic files called “pixel tags” that let us and third parties monitor Site usage and gather data. They snag details like the IP address of the device loading the tagged page, the page’s URL, viewing time and duration, browser type, and ID numbers of prior cookies from that server. We, along with third-party advertisers, social media platforms, affiliate partners, and ad networks, use pixel tags to track your visit—pages viewed, links clicked, and other actions on our Site—often paired with cookies. They also help ad networks serve targeted ads to you here or on other sites.
Log Files
These are records of events tied to your Site usage, capturing data like service interactions.
Device Fingerprinting
This tech analyzes and combines elements from your device’s browser—like JavaScript objects and fonts—to craft a unique “fingerprint” for your device, helping identify it and its apps distinctly.
How We Utilize Your Personal Information
We put the data we gather to work in the following ways:
- Delivering the Experience: We use it to bring you the Site, its content, and our services seamlessly.
- Handling Transactions & Communication: It helps us process payments or exchanges and keep in touch with you directly.
- Sharing Relevant Updates: We provide info on products, services, offers, deals, or anything else we think you’d find valuable.
- Keeping You in the Loop: We reach out about contests, promotions, sweepstakes, upcoming events, or news on products and services from us or our third-party pals.
- Tailoring Offers: We share details on products, services, or opportunities—including those from third-party partners—that we believe align with your interests.
- Running Promotions: We manage contests, sweepstakes, and promos, plus handle the selection and notification of lucky winners.
- Analyzing Insights: We track trends, usage, engagement, and other activities tied to our Site or content to better understand our audience.
- Enhancing Functionality: We enable specific features for you, like content sharing, downloads, push notifications, or ad-blocking options.
- Personalizing Your Journey: We identify you, connect you to a user segment, and customize the Site, content, or services to fit your vibe.
- Supporting & Securing Operations: We use it to maintain, support, secure, monitor, and upgrade our Site and content.
- Improving Performance: We analyze our Site and content, troubleshoot issues, resolve glitches, or use it for internal business needs.
- Administrative Outreach: We contact you with updates on terms, policies, or other operational matters.
- Technical & Support Communication: We send tech notices, updates, security alerts, or support messages, and reply to your queries, comments, or requests.
- Safeguarding Against Fraud: We detect, investigate, and prevent fraudulent dealings or any illegal or harmful actions.
- Protecting Interests: We safeguard our rights and property, as well as those of our third-party partners.
- Ensuring Security: We maintain the safety and integrity of our Site and services.
- Meeting Obligations: We comply with legal and regulatory requirements as needed.
- Other Uses as Notified: We may use it for additional purposes shared with you at the time we collect your info.
How We Share Your Personal Data
We may distribute your information in the following ways:
- With Your Permission or for Your Intended Purpose: We might pass your data to companies, organizations, or other third parties if you’ve given us the green light, or to achieve the specific goal for which you shared it with us.
- With Advertising Partners or Content Platforms: We could share details with our Advertising Partners, analytics teams, content platforms, or tech integration allies. This includes Technical Information, Identifiers, other recognizable data, demographic insights, or aggregated stats. These partners might get this info through their own Automatic Tracking Technologies or ours.
- For Our Operational Needs: We provide data to vendors and service providers who assist in running the Site and delivering our services, as well as supporting our business goals. Think hosting or infrastructure folks, website hosts, customer relationship management tools, email platforms, collaboration software, lead generation systems, or other helpful services.
- To Promote Our Site or Partner Offerings: We may share info you’ve given us with service providers who aid in marketing our Site or services, or in promoting products, services, programs, or offers from our third-party partners.
- During Corporate Changes: We might disclose data to current or potential buyers, their reps, or other key players involved in—or during talks about—sales, mergers, acquisitions, restructurings, divestitures, or changes in control affecting all or part of our business or assets, including in bankruptcy or similar scenarios. If we’re sold or restructured, your info could go to a buyer or successor.
- For Legal Obligations: We may share your data if we believe it’s required to comply with court orders, laws, legal duties, or processes, including responding to government or regulatory demands. We might also share it to protect our rights (like those under the Viral Chronicals Terms of Use, or the rights of our customers, users, or partners), or if we think disclosure is needed to safeguard the rights or safety of us, our customers, other users, partners, or service providers.
- With Third-Party Download, Widget, or Social Media Providers: If you interact with a widget, social media feature (like a Twitter “tweet” or Facebook “like” button), or download software from our Site, the third-party provider might access Technical Information, Identifiers, or data you’ve shared with us. They could gather this via their own Automatic Tracking Technologies or ours.
- With Third Parties Permitted to Collect Data on Our Site: We allow specific third parties to deploy their own cookies or tracking tools on our Site. The authorized entities collecting data here are Neustar, Epsilon, Growth Code, and Audigent. Want to know more? Check out their privacy policies through the links provided.
Data Retention Practices
We hold onto personal information for as long as needed to carry out the purposes outlined in this Privacy Policy, unless a longer duration is mandated by relevant laws. The factors guiding how long we keep your data include the following:
- With Your Approval or for Your Specified Goal: We’ll keep the info you provide with consent for as long as we believe it’s necessary to achieve the specific reason you shared it with us.
- For Third-Party Ad Networks, Advertising Partners, or Content Platforms: We’ll retain data for as long as we consider essential to fulfill the purpose behind its collection.
- For Our Operational Objectives: We’ll store this information for the duration required to meet the business needs for which it was gathered.
- To Promote Our Site or Partner Offerings: We’ll maintain data for as long as we deem necessary to serve the marketing purpose it was collected for.
- For Legal Compliance: We’ll keep information we believe is crucial for legal reasons for the period required by law, or for as long as it’s prudent based on our legal standing (such as enforcing agreements, resolving disputes, adhering to statutes of limitations, or addressing litigation or regulatory inquiries).
- With Third-Party Download, Widget, or Social Media Providers: We’ll hold onto data for as long as we find it necessary to meet the purpose for which it was originally collected.
Third-Party Sites & Advertisements
Our Site showcases content and ads that connect to third-party websites and widgets. These external platforms and services use their own Automatic Tracking Technologies to independently collect data or details from you. We don’t oversee the actions, websites, or content of these third parties and aren’t accountable for their privacy approaches. We recommend checking out the privacy policies of these entities to get a clear picture of how they gather and handle your information.
Data Security Measures
We implement sensible measures to shield your personal data from loss, misuse, unauthorized access, disclosure, alteration, or destruction, factoring in the risks tied to processing and the type of data involved. That said, no website, app, internet, or email transmission can ever be 100% secure or glitch-free, and we can’t promise absolute protection of any information. Safety’s a team effort, so stay savvy!
We implement technical and organizational measures to protect your data against unauthorized access, loss, or misuse, including:
- SSL encryption
- Secure servers and firewalls
- Regular security audits
- Limited access by authorized personnel only
International Data Transfers
We’re based in the United States and store data there. However, both we and our third-party partners may receive and hold information on a global scale. Data collected via our Site might be accessed by our team or contractors in various countries. Our partners or service providers could also be situated elsewhere or access data from different locations worldwide. By engaging with our Site or sharing info with us, you’re aware that your data is stored in the U.S. and may be accessed globally to keep the Site running smoothly.
The regions we transfer data to might have privacy laws that differ from or offer less protection than those in your home country. Our service providers or data processors could move, store, or access your info in areas that don’t match the data protection standards of your jurisdiction.
For residents of the European Economic Area (EEA), if your personal data is moved outside the EEA, we’ll either process it in a region the European Commission deems to have adequate protection for personal info, or we’ll put proper safeguards in place. This includes transferring data under approved mechanisms like the European Commission’s standard contractual clauses. For more details, check out the section on European Resident Privacy Rights.
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CCPA Rights for California Residents
Under the California Consumer Privacy Act (CCPA), and subject to certain exceptions, California residents are granted the following rights regarding the information we gather:
- Right to Know: You can request details about the types and specific pieces of personal information we’ve collected, the sources we got it from, the third parties we share it with, and the business or commercial reasons for collecting or selling (if applicable) your data.
- Right to Access: You’re entitled to request a copy of the personal information we’ve collected about you over the past 12 months.
- Right to Opt-Out: If applicable, you can opt out of the sale of your personal information or its sharing for Cross-Contextual Behavioral Advertising.
- Right to Delete: You can ask us to delete the personal information we’ve collected from you, with some exceptions.
- Right to Correct: You have the ability to request corrections to any inaccurate data we hold about you.
- Right to Limit Sensitive Data: If we use or disclose sensitive personal information, you can request limitations on its disclosure.
- Right to Info on Automated Decisions: If applicable, you can request details about automated decision-making processes and opt out of them.
- Right to Non-Discrimination: You can exercise any of these rights without facing discrimination or retaliation, as protected by the CCPA.
Categories of Personal Information We Collect
For CCPA purposes, we’ve collected the following types of personal information in the last 12 months as per CCPA 7011(d):
- Identifiers: Includes name, unique identifier, online identifier, email address, transaction identifiers, or IP address.
- Select Customer Records Info: Covers name, email, address, or phone number.
- Geolocation: Non-precise location data.
- Commercial Information: Details like products or services purchased, obtained, or considered, along with purchasing or consumption patterns.
- Internet or Network Activity: Data related to online interactions.
- Professional or Employment Info: Applies only to job applicants, per our Job Applicant Privacy Policy.
- Inferences for Profiling: Insights drawn from data that could reflect preferences or characteristics.
In the past 12 months, we have not collected the following:
- Biometric Information: Such as hair color, eye color, fingerprints, retinal scans, or thermal, olfactory, or similar data.
- Audio, Electronic, and Visual Information: No data of this nature.
- Sensitive Personal Information: We do not collect precise geolocation or other sensitive data as defined by CCPA.
In the preceding 12 months, we’ve disclosed the following categories for business purposes:
- Identifiers: Shared with service providers, Advertising Partners, content networks, technology partners, our online marketplace, or customers.
- Select Customer Records Info: Shared with the same groups as above.
- Geolocation (Non-Precise): Disclosed to the same entities.
- Commercial Information: Shared with service providers and customers.
- Internet or Network Activity: Shared with service providers, Advertising Partners, content networks, technology partners, customers, or our online marketplace.
- Professional or Employment Info: Shared with service providers.
- Inferences: Disclosed to the same broad group as Internet or Network Activity.
We share this data for reasons outlined in sections like Advertising & Affiliate Links, How We Use Information We Collect & Our Business Purpose, and How We Share Information.
Sales and Sharing of Personal Information, Right to Opt-Out
We don’t “sell” personal information in the traditional sense. However, if “sale” under CCPA includes advertising tech activities, we have sold or shared the following for Cross-Contextual Behavioral Advertising: Identifiers, Geolocation (non-precise), Internet or Network Activity, and Inferences. This data is shared with our Advertising Partners or customers. We offer you the choice to request that we refrain from “selling” or “sharing” your personal information.
We don’t collect age-specific data about users. When we receive demographic info from third parties, it’s in the form of age ranges. Thus, we lack actual knowledge of collecting or selling data from individuals under 16 years old.
If we do sell or share your personal information as defined by CCPA, you can opt out at any time. To do so, click the “Do Not Sell My Personal Information” link or email us at info@viralchhronicals.com with your request.
Your Rights Under GDPR
You have the right to:
- Access your personal data
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”)
- Restrict or object to processing
- Data portability (receive your data in a structured format)
- Withdraw consent at any time (for processing based on consent)
- Lodge a complaint with your local Data Protection Authority
To exercise your rights, contact us at privacy@viralchronicals.com.
Collection of Sensitive Personal Information
We do not gather sensitive personal information as defined under the CCPA.
Financial Incentives
Financial incentives refer to programs, perks, or offerings, including monetary compensation to individuals, in return for disclosing, deleting, or selling their personal information. We don’t provide any financial rewards for sharing your data. However, a heads-up: if you use an ad blocker to limit the info we collect about you, you might not be able to view content on our Site. We sustain the Site and our services by enabling advertisers to deliver targeted ads to our visitors, so that’s the trade-off!
Notice of Updates
Our Site and business may evolve over time, and as a result, we might need to adjust this Privacy Policy. We hold the right to revise or update this policy whenever necessary. Should we make any changes, we’ll post the updated version on this page and note the date of the latest revision at the top. For significant updates, we’ll inform you through methods like a pop-up on the Site, an email alert, or other suitable channels. By continuing to use the Site after receiving such a notice, you’re agreeing to the updated terms. Stay tuned for any shifts!
Children’s Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe your child has provided us with data, please contact us to have it removed.
CONTACTING VIRAL CHRONICAL
If you have any questions or comments about this notice, the ways in which we collect and use your information, your choices or rights regarding such use, or wish to exercise your rights, please do not hesitate to contact us at:
Email: privacy@viralchronicals.com
